New Balance 740 Athletic Shoe – Grey / Firecracker

Rock a retro runner this season with the 740 Athletic Shoe from New Balance! Inspired by 2000s running style, the 740 features a streamlined silhouette,open knit mesh uppers with angular overlays, ABZORB midsoles for premium impact resistance, and durable rubber outsoles for flexible traction.

• Breathable knit mesh upper
• Lightly padded tongue and collar
• Reflective accents for added safety
• Lace closure offers a secure fit
• Cushioned footbed for all-day comfort
• Segmented ABZORB midsole provides impact and compression resistance
• Durable rubber outsole delivers flexible traction

New Balance began as a Boston-based arch support company in the early 1900s, developed into a specialized shoe manufacturer in the 1970s, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine. Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.